Caring for the nature, people and places that make Lapland worth experiencing
Lapland’s nature is at the heart of the Safartica experience. It shapes what guests come to see, feel and remember — from snowy forests and Arctic silence to changing seasons, local culture and outdoor adventure.
For Safartica, responsibility means making practical choices that protect nature, support people, prioritise safety and create long-term value for the destinations we operate in. It is not about saying the most, but about doing the work consistently and communicating it clearly.
Our responsibility work is ongoing. We continue to develop our operations, train our teams, work with partners and improve the way we share our progress with guests, partners and employees.
Our Responsibilities Pillars
Action areas
We never leave anything behind when spending days outdoors and we use only marked places for camping. We will never exploit nature, enter private areas or commerce on sacred places. Preserving local culture is all our responsibility and we believe through education and by supporting the local entrepreneurs we can help the original cultures the best.
Our daily routines include recycling, composting, using only what we really need, purchasing local goods and we have changed old oil heating systems to new technology electric ones. We have switched lightning into most energy efficient LED light sources and in our accommodation, we adjust the temperature and air ventilation to be optimal. We also encourage our customers to do so in our self catering accommodation options along with instructions to recycling and saving water.
Nature preservation in operations
We plan activities with respect for local nature, routes, seasons and weather conditions, helping guests experience Lapland without unnecessary harm to the environment. We prefer using existing infrastructure and already existing pathways, trails, and buildings to minimize the load on environment. We believe “off the beaten track” is a mindset of stepping out of your comfort zone rather than exploiting the wilderness. We work closely with the national forest administration Metsähallitus and follow the sustainability principles they have set in use of Lappish nature. We pay our fees and taxes and work only fully licensed supporting their preservation of the forests and national parks.
Safety in operations
We prioritise safety for our guests and employees through careful planning, trained teams, clear guest instructions, maintained equipment and responsible decision-making in changing Arctic conditions.
Local partners and products
We work with local partners, services and products where possible, helping tourism create value within Lapland.
We also work very close with local schools and university, offer internship and training programs, cooperating on research & development projects, taking part in planning the future of Lapland tourism and new generation of its people entering the work life. Safartica also sponsors local sports teams of children.
Animal welfare
Safartica suppliers are handpicked selection of the finest in the area with excellent service quality and awareness of issues that matter the most to us. Where animals are part of the experience, we expect responsible practices, proper care and close cooperation with trusted partners. Animal well fair is close to all of our hearts and we work openly and continuously to increase the awareness and improve the wellbeing standards of animals working in tourism.
eSled fleet of electric snowmobiles
Safartica took a leap in preserving the environment and introduced the electric snowmobiles from winter 2020-2021. Together with Aurora Powertrains, the local innovators from Lapland, who hand build the fleet of electric snowmobiles, we offer pollution and gasoline free, silent and ecological way to travel in nature in Rovaniemi.
Waste management and recycling
We develop waste sorting, recycling and reduction practices across our offices, activity operations, accommodation and restaurant environments.
Energy and efficiency
We work to improve energy efficiency in our daily operations, facilities and future development decisions. Our choice of electricity company reduces the carbon footprint by producing only renewable energy sources. We have switched lightning into most energy efficient LED light sources and in our accommodation, we adjust the temperature and air ventilation to be optimal.
Water conservation
We encourage responsible water use in accommodation, restaurants, cleaning practices and daily operations.
Local employment and staff wellbeing
We support local employment where possible and continue to develop working practices that support staff safety, wellbeing and team spirit.