ABOUT US

Safartica Story

ESTABLISHED IN 2002
OPERATED IN ROVAMIEMI, LEVI, YLLÄS & SAARISELKÄ

Nearly three decades ago, a group of local Finnish friends started to share their lifestyle in Finnish Lapland to the growing number of visitors in the form of different outdoor activities. As international interest in Lapland began to grow, Safartica was among the local pioneers helping shape travel in the region into the professional, well connected and trusted destination it is today.

Over the decades, local lifestyle knowledge has grown into professional Lapland travel expertise. Today, Safartica is proud to be a trusted Destination Management Company in four key Lapland destinations, offering activities, accommodation and professionally managed experiences for both individual travellers and groups.

At the heart of Safartica is a simple purpose: to make Finnish Lapland easy to discover and meaningful to remember, creating enriching experiences that deepen people’s connection with the Arctic nature, culture and sense of place.

With the aim to lead travel in Finnish Lapland as the most trusted and versatile end-to-end operator, Safartica brings together local knowhow, trusted partnerships and careful planning. We are committed to make Lapland effortless to experience, with warmth, professionalism and a lasting connection to the Arctic environment.

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Safartica’s brand is built around one clear role: to make Lapland effortless to experience and meaningful to remember — through trusted end-to-end services, professional delivery, and a deeper connection to nature and culture.

Our Values

Guest-Centred Quality

We take full responsibility for delivering seamless, high-quality experiences designed around our guests’ needs — making every journey easy, personal, and memorable from start to finish.

Versatility of experience

We offer a diverse range of destinations, services, and experiences, enabling flexible end-to-end solutions for different guests, partners, and travel needs.

Safety First

We prioritise the safety and wellbeing of our guests, teams, and partners in everything we do.

Connection to Nature

Nature is at the heart of our experiences, bringing guests closer to Lapland in genuine and meaningful ways.

Responsibility and trust

We act responsibly towards nature, communities, guests, and partners, building trust through honesty, reliability, and transparency.

People and Team Spirit

We take care of our people by creating a safe, supportive, and positive workplace where teams look out for each other and feel part of something bigger.

Sustainability and Responsibility at Safartica

Lapland’s nature is at the heart of the Safartica experience. It shapes what guests come to see, feel and remember — from snowy forests and Arctic silence to changing seasons, local culture and outdoor adventure.

For Safartica, responsibility means making practical choices that protect nature, support people, prioritise safety and create long-term value for the destinations we operate in. It is not about saying the most, but about doing the work consistently and communicating it clearly.